As the Art Director and Lead Designer, I collaborated with Anheuser-Busch to create the 'Natty-O Patio' tailgate experience. This immersive and engaging environment brought students together at nine major college football games across the US, with custom-branded furniture, turf fields, oversized yard games, and a bar area. Tailored to each location, the Natty-O Patio experience solidified Natty's position as the go-to beer choice for college football tailgating, resulting in a resounding success.