eugenie
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I collaborated with eugenie, a Detroit boutique specializing in sustainable brands and designers, to create a series of organic posts and targeted paid ads that helped eugenie not only showcase their commitment to a more sustainable world but reach new customers that share the same values.
FreelanceMargot
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I collaborated with the owner of Margot "Shop & Stay" in Charlevoix, Michigan, focusing on shaping the brand identity and creating a user-friendly website. By understanding Margot's vision and core values, I crafted a brand strategy that authentically captured their unique allure, designing a timeless logo and brand collateral. After a change in ownership, Margot "The Shop" relocated toto a charming stone cottage situated just behind Elk Rapids Antiques and the website to be updated without the accommodations.
FreelanceJennifer Meyer
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I worked with jewelry designer Jennifer Meyer to revamp the brand's packaging, aiming for a high-quality and stylish design that reflected her jewelry's creative and individualistic qualities. The goal was to create a memorable unboxing experience for customers and elevate the brand's image.
Additionally, as a designer and creative manager, I worked closely with Jennifer on a 12-piece capsule clothing collection in collaboration with Barneys New York, developing a custom dress pattern that seamlessly complemented her collection and contributed to a successful launch.
In-HouseMore Than a Job
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Art Directed and designed the visual identity, social media templates, and website for More Than a Job, a podcast hosted by Mike Poznansky that features interviews with leaders and creatives who are passionate about making a positive impact through their work. The brand identity I created reflects the show's mission of promoting bold and meaningful work, while the website serves as a hub for all episodes and resources, making it easy for listeners to stay connected with the show and its guests.
In-House / Neato AgencyVans
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For Vans' Checkerboard Day, I designed an immersive in-store photo experience at select Vans stores in New York and Chicago. Customers were invited to step inside branded photo booths and capture photos of their creative self-expression. Additionally, I developed a 'Created By Community Mosaic' where customers could contribute their photos to a collaborative checkerboard image, fostering a sense of community and generating buzz on social media for Checkerboard Day.
Venmo
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Designed and executed innovative experiential events to promote the launch of the Venmo Debit Card to college students in six major cities. This included creating customized Venmo Goods color walls and trucks that generated buzz. I also developed cohesive marketing materials, a user-friendly microsite, and paid social media campaigns to increase card awareness, applications, and purchase frequency among students, resulting in 24,000 student applications for the debit card.
Bud Light
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As the Art Director and Lead Designer, I collaborated with Anheuser-Busch to create the 'Bud Light Beach Club', a series of immersive pool and patio sampling experiences. By designing the visual identity and curating every aspect of the experience, from branded pool floats to team uniforms and photo opportunities, we aimed to enhance brand awareness and establish Bud Light Seltzer and Bud Light NEXT as the go-to choice for young professionals during summer. The result was a memorable and refreshing summer experience that reinforced Bud Light's position as the preferred beverage for the season.
Natural Light
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As the Art Director and Lead Designer, I collaborated with Anheuser-Busch to create the 'Natty-O Patio' tailgate experience. This immersive and engaging environment brought students together at nine major college football games across the US, with custom-branded furniture, turf fields, oversized yard games, and a bar area. Tailored to each location, the Natty-O Patio experience solidified Natty's position as the go-to beer choice for college football tailgating, resulting in a resounding success.
