For Vans' Checkerboard Day, I designed an immersive in-store photo experience at select Vans stores in New York and Chicago. Customers were invited to step inside branded photo booths and capture photos of their creative self-expression. Additionally, I developed a 'Created By Community Mosaic' where customers could contribute their photos to a collaborative checkerboard image, fostering a sense of community and generating buzz on social media for Checkerboard Day.