I collaborated with the owner of Margot "Shop & Stay" in Charlevoix, Michigan, focusing on shaping the brand identity and creating a user-friendly website. By understanding Margot's vision and core values, I crafted a brand strategy that authentically captured their unique allure, designing a timeless logo and brand collateral. After a change in ownership, Margot "The Shop" relocated toto a charming stone cottage situated just behind Elk Rapids Antiques and the website to be updated without the accommodations.