As the Art Director and Lead Designer, I collaborated with Anheuser-Busch to create the 'Bud Light Beach Club', a series of immersive pool and patio sampling experiences. By designing the visual identity and curating every aspect of the experience, from branded pool floats to team uniforms and photo opportunities, we aimed to enhance brand awareness and establish Bud Light Seltzer and Bud Light NEXT as the go-to choice for young professionals during summer. The result was a memorable and refreshing summer experience that reinforced Bud Light's position as the preferred beverage for the season.